Impactful Copywriting for Marketing and Branding

SEO Copywriting Services for Aussie Tradies

Get found online, win more jobs, and grow your business with copywriting that actually works for trade professionals.

A person holding a book titled 'A Storytelling Workbook for Beginners' while sitting on a sofa. The book cover features a heart design with the words 'people,' 'problem,' 'purpose,' and 'plan.' The setting includes a coffee table with a notebook, pen, and eyeglasses, and a decorative diffuser in the foreground. The sofa has a gray quilted texture and a yellow pillow.

What you get:

Homepage that hooks visitors in 5 seconds
About page that builds trust and credibility
Contact page optimised for local searches
All copy includes your target keywords naturally

Investment: $1,200 - $1,800

Complete Website Overhaul

Website Copywriting That Gets You Found

Your website is often the first impression potential customers get of your business. I'll rewrite your homepage, about page, and contact page to rank higher on Google while building trust with local customers. No more generic websites that sound like every other tradie – yours will stand out for all the right reasons.

Individual Service Pages

Each trade service you offer deserves its own page. Whether you're an electrician, plumber, builder, or cleaner, I'll create dedicated pages that help you rank for specific searches like "emergency electrician [your suburb]" or "bathroom renovation specialists near me."

Perfect for:

Electrical services (residential, commercial, emergency)
Plumbing (blocked drains, hot water, bathroom renos)
Building and construction (extensions, renovations, new builds)
Cleaning services (domestic, commercial, end of lease)
Landscaping and gardening
Painting and decorating

Investment: $200 - $300 per service page

Google Business Profile Optimisation

Most tradies know they need a Google Business Profile, but many don't optimise it properly. I'll rewrite your business description, service descriptions, and create a content strategy for regular posts that keep you visible in local searches.

What's included:

Compelling business description with local keywords
Individual service descriptions that convert
3 months of weekly post content
Review response templates

Investment: $500 - $750

Blog Content That Builds Authority

Regular blog posts do two things: help you rank higher on Google and position you as the expert customers want to hire. I'll create content that answers your customers' questions while showcasing your expertise.

Blog post topics might include:

"5 Signs You Need an Emergency Electrician in [Your Area]"
"How to Choose a Reliable Plumber: Red Flags to Avoid"
"Spring Home Maintenance Checklist for [Your Suburb]"
"Why DIY Electrical Work Could Cost You More"

Investment: $250 - $400 per 800-word post

Email Follow-Up Sequences

Turn more quotes into jobs with professional email sequences that follow up automatically. Perfect for staying top-of-mind without seeming pushy.

Sequence options:

Quote follow-up sequence (5 emails over 2 weeks)
Seasonal maintenance reminders
Customer referral requests
Post-job follow-up and review requests

Investment: $500 - $800 per sequence

Popular Package Deals

"Get Found Online" Package - $1,800
Perfect for tradies starting from scratch

Complete website copywriting (5 pages)
Google Business Profile optimisation
2 targeted service pages
1 month of social media captions

"Local SEO Boost" Package - $1,200
Great for established businesses wanting more visibility

4 targeted blog posts
Google Business Profile optimisation
Email quote follow-up sequence
3 months of Google Business posts

"Authority Builder" Package - $2,500
For tradies ready to dominate their local market

Complete website overhaul
3 service pages
6 blog posts over 3 months
Google Business Profile optimisation
Email follow-up sequences

Why Choose Someone Who Understands Your Industry?

I get the tradie world because I live in it. My husband works in scaffolding, so I understand the challenges you face:

String lights are hung across a night sky, illuminating a building facade with the large, bold text 'EVERYONE HAS A STORY WORTH TELLING'. The building is adorned with industrial-style architecture including staircases and lamps.

Seasonal work fluctuations
Emergency call-outs that disrupt your day
Explaining technical work to non-technical customers
Competing against bigger companies with fancy marketing

You'll get copy that:

Sounds authentic, not corporate
Uses the right industry terminology
Addresses real customer concerns
Focuses on local SEO (because that's where your customers are)
Converts visitors into phone calls and bookings

A woman stands beside a whiteboard that serves as a weekly planner, organized with days of the week horizontally and different social media platforms vertically. The board is marked with different colored sticky notes labeled with tasks like 'Culture', 'Funny', 'Fun Fact', 'Diversity', and 'Product'. She uses a pen to make a check mark while looking at the board. The layout is colorful and orderly, indicating a planned schedule for social media marketing.

Your audit includes:

Free SEO Website Audit

Not sure if your current website is working for you? I'll review your site and provide a detailed report showing exactly what's holding you back from ranking higher on Google.

Current keyword ranking analysis
Website content review
Local SEO checklist
Competitor comparison
Prioritised action plan

Ready to stop losing jobs to competitors who show up first on Google?
Let's have a chat about how engaging copywriting can grow your tradie business. No obligation, no sales pressure – just honest advice about what's possible for your business online.

Let me know if you want any sections re-ordered or further customised!